Finding a studio, booking a crew, hauling gear, editing the footage — the friction is the reason most businesses never make the video they know they need. Studio33 removes it. It's Amata's professional podcast and video studio in the Chicago Loop: walk in, record with professional support, and walk out with your raw footage — ready to take to one of Amata's preferred production vendors or your own agency. The strategy is included free.
What is Studio33? Studio33 is Amata's professional podcast and video production studio at 33 N Dearborn, 10th floor, in the Chicago Loop. Amata clients use it to record podcast episodes, video interviews, and short-form social clips with professional cameras, lighting, and sound. Amata assists with the recording and delivers your raw footage — which you can take to one of Amata's preferred production vendors or your own marketing agency for editing and distribution. Studio33 supports the Content & Thought Leadership pillar of the Marketing Lab.
A potential client who watches you explain something on video arrives at the first call already trusting you. They've heard your voice, seen how you think, and decided you're credible before they ever pick up the phone. No blog post does that as fast. And the platforms agree: video earns more engagement on social, YouTube is effectively the second-largest search engine, and AI tools increasingly surface and cite video content when they answer questions.
So why don't more businesses do it? Friction. Renting a studio, coordinating a crew, learning the gear, then finding someone to edge hours of raw footage into something usable — it's enough to keep the camera in the box. Studio33 exists to take all of that off your plate.
One session at Studio33 gives you the raw material for a whole library of content — the long-form recording and every short piece that can be cut from it.
Record a professional podcast — solo, with a co-host, or interviewing a guest. Multi-camera so it works as both audio and video, ready for Spotify, Apple, and YouTube. Amata runs its own podcast out of this room, so the workflow is proven.
Sit-down interviews, explainer videos, "ask the expert" segments — the credibility content that answers the questions your potential clients are already asking and earns trust before the first call.
Every long recording is cut into 60–90 second vertical clips for Instagram, TikTok, LinkedIn, and YouTube Shorts. One sit-down becomes a month of short-form posts — the most efficient content you can make.
A founder talking straight to camera converts better than stock footage. Video built for your Google Ads, your landing pages, and your paid campaigns — where a genuine, on-camera presence lifts the conversion rate.
Studio33 is a purpose-built podcast and video studio on the 10th floor of 33 N Dearborn, in the center of the Chicago Loop — minutes from the courts, the financial district, and most downtown offices. Professional multi-camera setup, studio lighting, and broadcast-quality sound, in a room designed for recording rather than a conference room with a webcam propped on a stack of books.
The point is simplicity. You don't rent gear, hire a crew, or scout a location. You book a session, walk in, and record with professional support — then Amata delivers your raw footage. From there you choose the path: one of Amata's preferred production and distribution vendors, or your own marketing agency. For businesses already at an Amata location, the studio is a short elevator ride from your desk.
Studio33 isn't a standalone service — it's the production engine for your content. In the Boats & Buoys model, what you record here becomes the buoys that lift your money pages.
This is why the strategy comes first. Before you record, the Marketing Lab maps what to make and which pages it should support — so a single afternoon in the studio gives you footage with somewhere to go, not clips that sit on a drive. That mapping is included free; Studio33 is where it gets recorded.
We plan what to record against your content strategy — the topics, the format, and the pages each piece will support — so the session produces content with a job to do. Included with your Amata account.
Pick a time and walk in — no gear to rent, no crew to coordinate, no location to scout. The cameras, lighting, and sound are set up and ready at 33 N Dearborn.
Record your podcast, interview, or on-camera segment in a single session. Multi-camera and broadcast-quality sound, so the same recording works as long-form video, audio, and short clips.
Amata delivers your raw footage after the session. From there, the choice is yours: hand it to one of Amata's preferred production and distribution vendors, or take it to your own marketing agency. You own the footage and the path it takes.
Notes: "Second-largest search engine" refers to YouTube's search query volume, widely reported across digital marketing analyses, 2024–2026. Video engagement and trust-building claims reflect general industry benchmarks; individual results vary. Studio33 is located at 33 N Dearborn, 10th floor, Chicago. Amata has supported Chicago's professional community since 2002.
Book a session at Studio33, record with professional support, and walk out with your raw footage — ready for a preferred vendor or your own agency. The strategy that plans it is included free.
