Amata's Marketing Lab delivers marketing execution through a dedicated administrator embedded in your workspace — social media management, Google Ads, content production, and strategy — all without a separate agency contract. One assigned admin every month. Monthly report by the 5th business day. Month-to-month. No contract.
Marketing Lab is not a strategy document or a consultation. It is weekly execution — delivered by a dedicated professional who works in your name, on a consistent rhythm, every month.
Consistent posting across your social channels on a weekly schedule. Content aligned with your voice, your practice, and your audience — drafted and scheduled by your dedicated admin.
Campaign structure, daily monitoring, optimization, and ad copy testing. Available through Marketing Lab Plus — approximately 2.5 hours per month dedicated to your paid search performance.
Local Services Ads profile maintenance, lead response coordination, and dispute management. Keeps your LSA profile performing and your lead response timely — included in Marketing Lab Plus.
One 1,200+ word thought-leadership article per month drafted in your voice. Plus social media posts and Google Business Profile posts — all created by your dedicated admin, reviewed by you before publishing.
Weekly opportunity tracking updates and monthly GA4 channel reporting — so you always know where your leads are coming from and how your digital presence is performing.
Quarterly content calendar, negative review response drafting, and technical SEO interpretation. Your admin handles the reactive marketing work that would otherwise fall through the cracks.
Your dedicated admin executes the six-pillar marketing foundation on a consistent weekly rhythm — the same pillars that drive growth for Chicago's most successful professional service organizations.
Systematic outreach, community participation, and relationship-building to drive steady referral volume.
Your Chicago Loop address, professional image, and physical presence reinforced across all digital channels.
Weekly GBP posts, review response, profile maintenance, and local SEO signals to dominate local search.
Review generation strategy, review response drafting, and client experience improvements that protect and grow your reputation.
Consistent LinkedIn presence — posts, articles, and engagement — that positions you as the go-to expert in your field.
Strategic participation in relevant organizations, bar associations, and professional communities that build visibility and trust.
Both programs include a single assigned administrator, consistent weekly execution, and a monthly report by the 5th business day. Month-to-month — no long-term commitment required.
The initial strategic marketing plan and SEO/AEO content playbook are provided as part of your consultation — at no charge. You do not need to enroll in a program to receive the strategy. Contact us to get started.
Paid ad media budget billed separately and directly to Google. Amata does not mark up media spend.
Get Started →Marketing Lab also pairs with the EA-30 program ($1,650/month) for more senior execution support including email management, appointment setting, and client intake. See all fractional staffing programs →
Chicago law firm marketing agencies charge between $2,000 and $10,000 or more per month in agency fees — before media spend. Industry benchmarks published in 2026 put small firm marketing spend at $3,000 to $10,000 monthly. Marketing Lab delivers execution without the overhead.
Studio 33 — Chicago's only professional podcast and VODcast studio in the Loop — sits in the same building as your Marketing Lab admin. Record your thought-leadership content, podcast episodes, or LinkedIn video in Studio 33. A third-party production specialist handles editing and file conversion. Your admin then distributes the finished content across social media, your website, and your Google Business Profile.
Note: Admin support covers distribution and publishing. Editing and production of raw recordings requires a separate production specialist — available through Studio 33's network.
Learn About Studio 33 →Marketing Lab pairs with Admin-20 ($980/mo) or EA-30 ($1,650/mo). Four programs total — including custom options.
Record your content in Chicago's only Loop podcast studio. Your admin handles publishing. $85/hr members, $125/hr external.
Loop address, mail handling, conference rooms — from $205/month. The professional home base your marketing promotes.
One dedicated admin. Six-pillar execution. Monthly reporting. From $980/month — no contract, no agency fees, no markup on media spend.