The marketing that never gets posted. The inbox that runs you. The admin tasks bouncing from your to-do list to next week. A dedicated Admin-20 is the same person, every month — handling Track A, Track B, or both — so the work gets done and stays done. Every minute documented. Monthly report by the 5th.
Start the Client Intake FormWhat does Admin 20 include? Admin 20 provides 20 hours per month of dedicated on-site administrative support at $980/month — court runs in Chicago, clerk office trips, copying, scanning, mail preparation, and all other on-site tasks. The same dedicated person is assigned every month. Every minute is documented in a monthly report delivered by the 5th business day. Pairs with Marketing Lab Plus at $1,595/month total — 20 admin hours plus approximately 8.5 marketing staff hours.
Every Admin-20 is trained to handle both tracks. Some months run marketing-heavy. Some months need a steady admin keeping the business on track. Most clients blend both — and shift the ratio as their priorities change.
Pairs with Amata Marketing Lab — strategy and campaign management are included at no additional cost. Your Admin-20 executes the day-to-day.
Standalone or paired with Track A — keeps the back-office details handled so you can focus on clients.
Most Admin-20 clients run a custom blend.
A typical mix might be 12 hours on marketing execution and 8 on general admin — or it might flip month to month based on what's happening in your business. You set the priorities; your Amata team member adjusts.
Task scope confirmed during the intake session. Hours do not roll over. Overages billed at the same rate as base hours.
Most growing businesses don't have 173 hours of admin work each month. They have about 20 hours of real, focused admin work — done by someone trained to handle it efficiently. Everything else is waste you pay for.
A Censuswide survey of 251 entrepreneurs found that the average business owner spends 36% of a 45.5-hour workweek on administrative tasks — roughly 16.4 hours every week, or 65+ hours a month, on work they're not trained for, sandwiched between everything else on their plate.
A skilled admin handles those same tasks in 20 focused hours a month — because they batch it, they're trained for it, and they don't context-switch between admin and their core work every few minutes.
Now consider what happens when you hire a full-time admin instead. They need to fill 173 hours a month. You have 20 hours of real work. The other 153 hours are a problem that neither of you signed up for.
A bored admin looks for another job. Replacing them costs 50–200% of their annual salary, according to SHRM. For a $59,000 admin, that's $29,500–$118,000 out the door — before you factor in the weeks your admin tasks land back on your plate.
Admin-20 is structured around what actually exists: 20 hours of focused, documented, consistent work. When a month runs heavier, overages are available at the same rate. But the base program doesn't manufacture hours that neither party needs.
Sources: Censuswide/Time etc survey of 251 entrepreneurs (2023) · SHRM employee replacement cost data · McKinsey & Company administrative burden research
Admin-20 gives you a dedicated admin working across Track A and Track B based on your priorities. When you need more marketing horsepower, you can add a dedicated marketing team member to the program.
Sign up for Admin-20 and you get one dedicated admin working your Track A and Track B priorities each month. When you want dedicated marketing strategy and execution capacity added to the program, a marketing team member joins alongside your admin — bringing Google Ads management, content strategy, and campaign execution.
Marketing Lab strategy and campaign management are included at no additional cost when paired. Paid ad media budget billed separately to Google. Month-to-month — no contract required.
Total: ~8.5 marketing staff hours per month. Additional hours beyond the included allocation are billed at the same rate as base hours. This is a marketing execution program — not a strategy retainer. Paid ad media budget billed separately to Google.
Get Started with Admin 20 →Amata handles the matching and onboarding logistics. Your job is a two-hour pre-start investment — then your Account Executive takes it from there.
Amata handles the matching and onboarding logistics. Before day one, you complete a focused pre-start checklist — approximately two hours — so your admin hits the ground running immediately.
Best practice: Block two hours on your calendar before your admin's start date. Organizations that show up to day one with a written task list and ready access get dramatically more value in month one.
Your Amata Account Executive facilitates a dedicated 60–90 minute intake session before your admin's first day. This is where context transfers — the single most important investment you'll make in this relationship.
Best practice: Record the session if your admin is remote. It becomes a reference they can revisit as new situations arise — and saves you from answering the same questions twice.
Month one is a calibration period — for both of you. Your admin is building context, learning your rhythm, and earning trust. The goal isn't full productivity on day one; it's a foundation that compounds quickly.
Best practice: Write the first 30 days down and share it. A one-page outline of responsibilities, standards, and check-in cadence removes ambiguity and signals that you're invested in making this work.
The difference between a good Admin 20 relationship and a great one comes down to how you delegate and communicate. Two practices make the biggest difference.
At the end of month one, your Account Executive facilitates a structured review anchored on the first monthly report. This isn't a performance evaluation — it's a recalibration.
An Admin 20 who has worked with you for six months is exponentially more valuable than one in their first week. Protect and invest in that compounding asset.
The compounding principle: The gap between a well-managed Admin 20 relationship and a neglected one widens fast — in both directions. The investment compounds every month.
Unlike a full-time hire, your Admin 20 delivers a formal monthly report by the 5th business day — the work completed, the hours spent, the outcomes delivered. Every 1/6th-hour increment of billed time is documented.
Amata assigns both a primary Admin 20 staff member and a backup to every program. If your primary admin is out for PTO, illness, or unexpected turnover, your backup steps in — already familiar with your account and your way of working.
Admin 20 is on-site and operations-focused. If you need remote executive support or dedicated paralegal coverage, these programs may be a better fit.
Start the intake form or call us directly. Amata handles the matching. You complete a two-hour checklist. Your admin is operational in week one.
